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ElevenLabs vs Murf AI
Both are popular AI voice tools with a free plan, a voiceover studio and an API. Here is how their published pricing compares.
| ElevenLabs | Murf AI | |
|---|---|---|
| Free plan | Free plan | Free plan |
| Paid from | $6/mo | $19/mo billed yearly |
| Plans listed | 7 | 4 |
| Categories | Voice & TTS, Voice cloning, Dubbing & translation, AI music | Voice & TTS |
| Last verified | Oct 20, 2026, 5 PM ET | Oct 20, 2026, 5 PM ET |
| Pricing status | Verified | Verified |
Key differences
- ElevenLabs prices its plans in monthly credits (10k free, 30k on the $6 Starter plan). Murf Studio plans are measured in hours of voice generation (24 hrs a year on Creator).
- Murf's Studio prices on its page were shown with yearly billing ($19/mo Creator, billed $228 a year). ElevenLabs' prices were captured with monthly billing.
- For developers, Murf publishes per-character API pricing ($0.01 per 1,000 characters on Falcon). ElevenLabs bills API use from the same credit plans.
- ElevenLabs also covers dubbing, music and speech to text on its plans; Murf lists voice changer and translation on its API.
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ElevenLabs plans
| Plan | Monthly billing | What the page lists |
|---|---|---|
| Free | Free | 10k credits/mo |
| Starter | $6/mo | 30k credits/mo; commercial license; Instant Voice Cloning |
| Creator | $22/mo | 121k credits/mo; Professional Voice Cloning; first month 50% off ($11) |
| Pro | $99/mo | 600k credits/mo |
| Scale | $299/mo | 1.8M credits/mo; 3 seats |
| Business | $990/mo | 6M credits/mo; 10 seats |
| Enterprise | — | Custom pricing |
Source: elevenlabs.io/pricing, checked . Monthly-billing prices shown. Yearly billing is offered; yearly prices not recorded.
Murf AI plans
| Plan | Monthly billing | Billed yearly (per mo) | What the page lists |
|---|---|---|---|
| Studio Free | Free | — | 10 min voice generation; no commercial rights |
| Studio Creator | — | $19/mo | $228 billed annually; 24 hrs/yr voice generation |
| Studio Business | — | $66/mo | $792 billed annually; 96 hrs/yr |
| API pay-as-you-go | — | — | $10 free credit; $0.01/1k chars (Falcon), $0.03/1k chars (Gen2) |
Source: murf.ai/pricing, checked . Studio prices shown with yearly billing selected.
FAQ
Is ElevenLabs or Murf cheaper?
It depends on billing. ElevenLabs Starter is $6/mo with monthly billing. Murf Studio Creator is $19/mo billed yearly. For API use, Murf lists $0.01 per 1,000 characters on Falcon.
Do both have free plans?
Yes. ElevenLabs Free includes 10k credits a month; Murf Studio Free includes 10 minutes of voice generation with no commercial rights.