Luma AI pricing
Luma's Dream Machine / Ray video models plus third-party models, with Luma Agents.
Plans and prices
| Plan | Monthly billing | What the page lists |
|---|---|---|
| Plus | $30/mo | 10,000 credits; commercial use |
| Pro | $90/mo | 40,000 credits |
| Ultra | $300/mo | 150,000 credits |
| Team / Enterprise | — | Contact sales |
Prices as shown on the default view; the page says yearly saves up to 20%. No free plan is listed on the pricing page.
Source: lumalabs.ai/pricing, checked . Prices in USD, excluding tax. Vendors change prices often; confirm on their site before buying.
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FAQ
How much does Luma AI cost?
As of Oct 20, 2026, Luma AI's pricing page lists: Plus ($30/mo), Pro ($90/mo), Ultra ($300/mo), Team / Enterprise (Contact sales).
Does Luma AI have a free plan?
No free plan was listed on Luma AI's official pricing page when we checked.
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